What was IN is now OUT

Several years back I did a project with MasterCard.  They needed help with both internal and external communications.  I was their gal.  Sarbanes Oxley was causing a lot of strife and legal fees.  Intranets were being actively used for insider information (in a good way) telling stories of fellow employees, and what’s happening around the globe with others in the company.  Also, if someone wanted to sell something or carpool, the intranet was the place.  Now not so.  Why go in when you can go out?  Yammer has replaced the intranet for company employees to sign in, sign up, post a comment, sale, or need.  This is part of the social media craze and the old brick and mortars, and healthcare and large pharma’s are joining in.  AstraZeneca stated at a Social Media conference recently that they use Yammer. Why hire someone, or more, to manage, update and communicate through an intranet when you can use a similarly constructed site from the outside for free?  At first glance there doesn’t seem a need. But, with the site suited for multi-company purposes the issues of privacy and security will come up and this utility will be reviewed from time to time like Facebook does.

Want to know where someone is and you don’t want to pay for a private detective or GPS tracking device?  Foursquare! You  can login and post to their favorite sites, people, where they are dining, driving, or trying to get to.  Anyone remember Fandango?  That was one of the first mobile apps for searching movies, events, and other happenings.  Now for mostly movies you can access online but it’s content on mobile apps was available several years back in the dot-com boom years.  Many other companies apps, ideas, companies don’t exist now.  They didn’t survive the technology transfers and frankly many had poor management whether they were well backed or not.  I believe many of the social media phenomena are rearrangements of previous technology/communication ideas that were either too big at that time, too progressive, or not far-reaching enough during their time.  But, some online starters are still around – Purple Tie, Fresh Express? On line dry cleaning and pick-up and grocery delivery.  Stop and Shop has Peapod.com which will do many people well, as for Purple Tie, still only available in California – and of course it touts itself GREEN  🙂

Social Media – Just Another Name for Communication

I attended a conference on social media and healthcare in NYC recently.  It combined two topics of great interest to me and I found the information shared very good.  The most astounding thing I heard was from a pharmaceutical company communications representative was “Does everything need to be a press release? Can it be 120 words on Twitter, or go on You Tube.” Wow.  Pharma’s and other bio-tech companies are under regulations from FDA and other organizations.  The fact that they are embracing the new social media outlets is progressive.  Of course, your target audience is always a key factor in messaging and who you are trying to reach.  It’s fair to say You Tube and My Space and some others are higher skewed toward the teens to early twenties, as opposed to traditional media outlets, newspapers, broadcast and even online sites.  Remember ten years ago when on-line sites were the new ones on the block and some clients refused to even give an interview for them?  I do.  You have to be in touch with your clients and know what messaging is appropriate for what audience and what is not.  Many commented during round table discussions that they couldn’t put external messages out because of their clients conservatism and or highly regulated industry.

The great PR agency Edelman was mentioned regarding a study they came out with that said most people need to see a message 3-5 times in different media before they see it as credible.  Quick, targeted messages on the social media front can help you get there.  I don’t believe it will ever replace traditional media outlets that afford length, and detail that you can’t achieve with the social side.  Social media is another form of communication that the old brick and mortars are now embracing which lends more credibility to this progressive form.  So, if you haven’t Tweeted, looked at a video on You Tube, connected with someone on LinkedIn or become a friend or a fan on Facebook, now is the time.  Don’t be shy, dip your toes in and see  how it can work for you.  You’ll  be amazed at the amount of information you can amass for fun, and professional reasons.  If the CDC ( Center for Disease Control) can effectively inform teens about the spread of the flu and preventative measures utilizing social media, a website with villagers all their own, think of all the other possibilities of getting messages read and heard that are now available.

Earth Fixed, Water Fixed – Soulmate Connection or Not? What Looks Good on Paper Doesn’t Always Play Out Well

According to astrologers soul mate meetings are not always smooth sailing, sometimes they say, lessons need to be learned. 

Well Mr. Scorpio, you ruled by Pluto, known for intense emotions, smoldering sexuality, and you do know who you are, Ms. Taurus who loves security in all relationships, known for her loyalty and sensuous nature, ruled by Venus,  needs to vent some things off her chest.  Love? Babies? Marriage?  You stung me in the right spot.  My hooves were hitting the ground in a happy dance.  How remarkable that would be because of who I am and what you do.  A psychic years ago told me my husband would have your initials. It all came rushing back into me in less than three minutes.  And then I never heard from you again.  I’m sorry you never thought enough of me to speak to me directly.  I did reach out to you initially after the surprise, and haze started to fade, but instead of hearing from you I heard from someone in your office regarding amnesia? You know I am conscious even after being sedated 🙂  What I had thought was true was over before it began.  Or was it?  Then came our run ins and your surveillance. Was GPS involved? Playing games. Not expressing your feelings.  You made this strong bull cry and cry!
Bulls can be stubborn. You are known for being emotional and somewhat manipulative, also at times dark.   I am not.  I did trust you completely.   I wish you had referred, and let things happen naturally instead of the way they unfolded… I read lips- yes yours too – you really loved me?  I heard it repeated by others about me, but never to me.  Yet, your actions toward me said otherwise.  I did understand the guys at the restaurant, golf course, OG bar/restaurant.  What did you think I was doing?  I saw you tell your dinner companion in that Japanese SONO restaurant something you should have told me directly but never did.   I believe you had bad counsel around you and relied too heavily on that and not enough on your own instincts.  You are easily intimidated (how did you get through med school?).  You are known for your good work, financial stability (traits I do admire), but poor expression of emotions, selfishness, immaturity traits I don’t admire.  Soul mates?  I have to admit there are too many coincidences in many things surrounding us – the conversations I saw and heard, some unconscious.  A very Neptunium influence I am told.  Astrologers say the answer is in the planets. I didn’t want to believe it.  I waited for months for an explanation, or your forthright, and absolute expression of care and feeling towards me.  You didn’t.  Then came the financial claims.  That was like waving a red flag in front of me – Charge!  You should have heeded that one guy’s advice, the one who drove the white van past my house, he said to drive out here and tell me in person.  You were playing games with my life.  Did you really expect me to stop by?  Where?

Is this true that you now wear a ring?  What a surprise!  Shotgun? Is this the short, blond, escort you hired last summer? Yes – I heard you tell your friend.  Or, the short blond girl last October in Stamford?  Or the blond  in your convertible this past March? There’s a type! The same? Why go to SWG to see me last October then? I know you are not a SB fan. I hope you are happy now and that you wish the same for me.  I am seeking a ring relationship myself with someone who can express their feelings clearly, has similar morals and values – that’s not you this lifetime.  Are any of the surveillance guys single?  That one was cute and he knows where I live.   Will you ever answer all the questions I have that only you can answer in a civil, friendly way?  I do hope and pray that you do.  Remember I am a bull.

Lessons learned: Next Life time less manipulation, more expressing of feelings, more love, less drama.  Thank you.