The calm in a crisis is planning ahead. Like the old saying from my American Studies days “Forewarned is Forearmed.” The natural disaster that has taken place in Japan has reminded me how important a crisis communication plan is for everyone. Of course you see them in action with airlines, governments, and corporations. But not everyone has a crisis plan and they really should. This can even be utilized within families that are facing crisis be it a death in the family or for the celebrities, as we see played out on TV and social media. What constitutes a crisis? It is when something negative has impacted you in simple terms. Anticipation of a negative event can trigger crisis control situations as well. Corporations will routinely come out ahead of anticipated negative stock reports to avert even more of a drop in stocks. The Japanese people who are technologically savvy were still isolated when the disaster of an earthquake then Tsunami struck their island nation. The Prime Minister of Japan did finally make a showing on TV and on certain cable carriers here in the U.S. they were carrying the native Japanese channels and allowing free access so those family and friends in the U.S. could see it from their point of view. Frequently when a true crisis hits it’s imperative for calm minds and sound speakers to come forward and deliver prepared statements. These statements, speakers, media avenues, are all planned out ahead of time in the crisis plan. It is a smart and savvy practice to run through a fake crisis a couple times of year just so the people involved in delivering the news know what to say, what to anticipate and learn to sidestep any gaffes before the real event occurs. Schools both private and public should create crisis communication plans too. Often they do fire drills, and evacuations, but what if a real crisis went beyond the bell ringing? I interviewed for a communications position with a private school several years ago and they had no plan. When I suggested it should be something they think about doing and I went through what it was, the Headmaster just looked at me. Since the job I was interviewing for didn’t cover that, instead of being grateful, they thought it was too much for their tiny private school. I was surprised and dismayed by their reaction but as the saying goes – You can lead a horse to water but can’t make them drink. When a death in the family occurs emotional overload can take place. Knowing what plans have been made, need to be made beforehand, can help alleviate some of the normal discord that can happen. Knowing who to call, asking the right people for support, and having people offer support – without asking can also help everyone involved move forward patiently and calmly.
Let me start by saying this country needs REVENUE not TAX Cuts. In recent memory I have had more people say to me in one form or another, “I am not a dirt bag”. They are referring to the fact they qualify for financial aid of one kind or another. It could be section 8 housing, it could be a tax break relating to a one time grant that can be used as well for housing purposes. I assured these people I don’t see them as dirt bags. One person called me later at night to qualify that she works two jobs, and having gone through a divorce recently had little savings left for rental costs. No need to explain to me. The dirt bags in this world are those privileged fellows who don’t want to repeal the top 1% tax cut that ol’ George Bush number two put into place years ago. You know, the fiscally unsound President who bootlegged our American credit card into the toilet. The credit we are now trying to re-establish and get on sound ground. Republicans and Democrats alike need to forfeit their self rising raises and pay more in their own health care before they say they are working for the American people. I don’t see it. I see them as usual working for themselves. Recently it was revealed Speaker of the House Boehner and Senator from Massachusetts Brown, both had welfare help them as children growing up. Both wanted to keep the top 1% tax cut in place and cut programs for our poor. When questioned directly about this Brown acknowledged the program did help his family. When asked how he could forget that and want to deny help for another he couldn’t answer. When we have the millions, billions in tax revenue from that top 1% cut being repealed then we can justly look at cutting programs for the poor, ill of health from all tax brackets, and education programs that keep kids getting educated, keep good teachers in the classroom, and keep our towns and cities employing decent, hard-working individuals from all classes. Again? Okay. We need more REVENUE NOT TAX CUTS!