Content was Always King

No I am not going to write about the content of Congressman Weiner’s well, you know, stuff.  His content and distribution was wrong as we all know. For those who say “There is no bad PR” then you are content with his content.  I think his family members may disagree though.  I am going on to discuss content overall and the current world of Social Media.  It seems there are many jobs being posted asking for Social Media guru’s.

What is that?  Peter Shankman recently wrote a blog (A Blog can be social media) on how there are no social media experts and if someone says that they are – run.  He was pretty emphatic about that.  This is from a self-made man who sold two businesses successfully which focus on utilizing different forms of media – Geek Squad and HARO (PR and non-pr people love HARO!).  But what is so-called social media?  Social media is based on new software that enables brief communications across a specific technology platform.  Twitter has certainly been on of the leaders in this market. # Facebook, #Friendster, #YouTube, among others are also technology platforms.  The technology platforms have created more platforms that feed off of them.  Twitter has Twunfollow – to find out who has unfollowed you.  There’s #Tweetdeck and #Tweetpic which allow for posting and following tweets and posting pictures respectively.  Being a social media expert would involve not only knowing the actual technology platform but knowing the techno partners that go along with this communication phenomenon.  For those that find computers and technology in general daunting than it probably isn’t the communication vehicle of choice.   But, with the advent of SMART phones and apps for what seems every media object out there, access to this new technology is easier and easier.  With children starting on computers for educational and leisure purposes no later than Kindergarten, it is the younger generation that will adapt to the new communication avenues much easier than most of their parents.  And, that means knowing the rules to follow as well.

Some basics to think about with content overall be it social media or good old traditional media:

1) Is this appropriate for the audience.  If you don’t know who your audience is then you have a bigger problem.

2) Clear concise messaging is key.  Have fun with the vernacular, shorten it as you may (Twitter considerate) to keep it minimal on the page and memorable in the mind.

3)If you’d be ashamed to show it to your mother/father then it’s probably not appropriate.

What is needed as always is someone who is on top of trends, technology enabled, and who can write appropriately for whatever audience is your target market.  If you could write various creative and technical briefs and garner targeted media attention for that you probably can be good with the social media as well.  Hmm?  Someone like me?!

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Where Did the Time Go?

Time management is something everyone needs to face from time to time.  Whether you are in business working for someone else, working for yourself, or a student of some kind, sooner or later, the time will get you.  Fil-o-fax’s, (remember those?) helped with dividers and timely reminders for you.  Reminders to get organized, prioritize, and keep track of your spending – financial and time.  All good advice.  Franklin Covey who still makes planners, and in full disclosure I am a user, has reminders, page inserts and daily quotes to help keep you on top of things and the top-selling book “Seven habits of highly successful people.” For me it is always best to find out when faced with multiple tasks to prioritize but also look at how much time each task will take.

1) Take care of those tasks that will take the least amount of time first.  What is easiest to get out of the way?

2) If you have several phone calls to make and next steps depend on the outcome of those phone calls, get them done first thing in the morning.  Email can follow or be first depending on the individuals preference.

3) Leave enough time to take care of the longer taxing tasks.  Once the easier tasks are out of the way, the rest of your day can be spent focusing on the more time-consuming task or task (s).

Just like cleaning up a cluttered room, you will breathe a sigh of relief when all your tasks are organized prioritized and you can keep to your schedule.  Then don’t forget to schedule relaxing time for yourself.  Get some exercise, bike ride, or simply read that article you have clipped aside that you haven’t had time to read.  And of course, use a hands free device when driving to protect you and others that are on the road.  It makes  driving easier and safer and gives you more time.