Content was Always King

No I am not going to write about the content of Congressman Weiner’s well, you know, stuff.  His content and distribution was wrong as we all know. For those who say “There is no bad PR” then you are content with his content.  I think his family members may disagree though.  I am going on to discuss content overall and the current world of Social Media.  It seems there are many jobs being posted asking for Social Media guru’s.

What is that?  Peter Shankman recently wrote a blog (A Blog can be social media) on how there are no social media experts and if someone says that they are – run.  He was pretty emphatic about that.  This is from a self-made man who sold two businesses successfully which focus on utilizing different forms of media – Geek Squad and HARO (PR and non-pr people love HARO!).  But what is so-called social media?  Social media is based on new software that enables brief communications across a specific technology platform.  Twitter has certainly been on of the leaders in this market. # Facebook, #Friendster, #YouTube, among others are also technology platforms.  The technology platforms have created more platforms that feed off of them.  Twitter has Twunfollow – to find out who has unfollowed you.  There’s #Tweetdeck and #Tweetpic which allow for posting and following tweets and posting pictures respectively.  Being a social media expert would involve not only knowing the actual technology platform but knowing the techno partners that go along with this communication phenomenon.  For those that find computers and technology in general daunting than it probably isn’t the communication vehicle of choice.   But, with the advent of SMART phones and apps for what seems every media object out there, access to this new technology is easier and easier.  With children starting on computers for educational and leisure purposes no later than Kindergarten, it is the younger generation that will adapt to the new communication avenues much easier than most of their parents.  And, that means knowing the rules to follow as well.

Some basics to think about with content overall be it social media or good old traditional media:

1) Is this appropriate for the audience.  If you don’t know who your audience is then you have a bigger problem.

2) Clear concise messaging is key.  Have fun with the vernacular, shorten it as you may (Twitter considerate) to keep it minimal on the page and memorable in the mind.

3)If you’d be ashamed to show it to your mother/father then it’s probably not appropriate.

What is needed as always is someone who is on top of trends, technology enabled, and who can write appropriately for whatever audience is your target market.  If you could write various creative and technical briefs and garner targeted media attention for that you probably can be good with the social media as well.  Hmm?  Someone like me?!


2 thoughts on “Content was Always King

  1. I really enjoyed this post! I have this debate with myself every time I (angrily) see people post profanity on their public Twitter accounts. While social media is largely tailored to Gen Ys who are all about personalization and individualization, like you said, there are certain rules to follow when it comes to content. Unfortunately, the internet isn’t forgiving – what you post stays posted somewhere…every time.

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